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Stock Code

02556.HK

Finance

Marketingforce specializes in digital marketing, offering a comprehensive range of marketing products based on deep customer data analysis for institutions like banks, brokerages, and insurance companies.

Finance
Marketingforce specializes in digital marketing, offering a comprehensive range of marketing products based on deep customer data analysis for institutions like banks, brokerages, and insurance companies.

Comprehensive Solutions for All Scenarios

As personal investment channels become more diverse and digital, financial institutions are transforming digitally to cut costs, expand financial inclusivity, and comply with regulations. Marketingforce offers a full digital marketing platform and practical applications for the industry.

CDP

Through a customer tagging system, CDP accurately maps user profiles, identifies high-value customer segments, and establishes an indicator system suitable for internet operations in the financial industry.

By integrating user profiles with operational strategies across various stages of the user lifecycle, CDP conducts targeted product operations and event planning, achieving refined "one-to-one" marketing.

GMA

GMA leverages online marketing tools to continuously incubate "influence" among C-end users, encompassing brand image establishment, ongoing customer education, precise targeting of various marketing activities, and continuous tracking of customer behavior/preferences.

Relying on data analysis tools, GMA ensures the precision and efficiency of business operations.

SCRM

By combining specific business scenarios, SCRM identifies core user groups and focuses on developing inclusive finance groups, high-net-worth individuals, young demographics, and subprime credit groups, enabling refined, low-cost, and high-efficiency operations of financial industry flows.

Dissection of Typical Financial Scenarios
Typical Banking Industry Scenarios
Typical Insurance Industry Scenarios
Typical Brokerage Industry Scenario
Typical Banking Industry Scenarios

Payday Marketing

Conduct tiered marketing for payroll clients, leveraging marketing automation platforms to alleviate pressure on account managers.

Community Engagement

Operate community-based marketing with clear business objectives, such as educational and promotional community marketing.

Lead Conversion and Follow-up

Electronically manage and distribute leads generated from community engagement, enhancing conversion rates with account manager tools.

Churn Prevention and Recovery

Anticipate and retain customers at risk of churning, offering tailored products and understanding their motivations for personalized services.

Personalized Display

Utilize customer interaction channels like apps, mini-programs, and H5 pages to display tailored marketing content based on customer identity and product holdings.

Tiered Customer Management

Stratify customers based on regions, genders, products, and customer value for precision and personalized marketing efforts.

Typical Insurance Industry Scenarios

Agent Promotion

Enhancing insurance agents' marketing capabilities to foster personal connections and increase customer acquisition potential.

Customer Retention Operations

Utilizing automated marketing systems for personalized marketing, improving renewal rates, and enhancing customer retention.

Intelligent Product Marketing

Intelligently pushing potential insurance options based on customer information, historical policies, and behavioral interaction records.

Content-Driven Marketing

Delivering highly relevant marketing content based on a deep analysis of user profiles to enhance customer experience.

Cross-Product Marketing

Leveraging comprehensive customer data integration to accurately understand customers' insurance history and promote cross-selling of product combinations.

Online Business Marketing

Tracking advertising placement information and establishing an online insurance marketing system through a CDP platform to improve ROI.

Typical Brokerage Industry Scenario

Omni-channel Acquisition

Establishing a comprehensive marketing system to reduce customer acquisition costs and increase account openings.

Long-tail Customer Activation

Leveraging automated marketing to revitalize inactive customers and boost business revenue.

Live Streaming Marketing

Cultivating in-house KOLs and engaging users through interactive live broadcasts to enhance brand attention and user activity.

Customer Care

Delivering personalized care services based on customer profiling and potential needs analysis.

Remarkable effects created by Marketingforce

An example of a pilot project

Capital retention rate

The retention rate of issuing client funds increased by 38%

AUM

Average AUM increased by 21%

Silent customer activation

Activate over 13,000 silent customers

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